주메뉴 바로가기 본문으로 바로가기
STP Strategy Positioning Map – Market Analysis and Marketing Plan

STP Strategy Positioning Map – Market Analysis and Marketing Plan

RM0100019_25

  • Last Update 08/30/2025
  • File Size 0.9MB
  • # of Slides 2
  • File Format PPTX
  • Slide Ratio 16:9
  • Color
View the Full Template

Keywords

About the Product

An essential PowerPoint slide for market analysis and marketing strategy development. This positioning map slide comes in two color variants (blue and brown) and visualizes competitor positioning based on four value axes (VALUE 1–4). The left side features strategy description space, while the right side displays a 2D positioning map that communicates the core of STP strategy at a glance. With clearly defined text input areas and icon placement, it's ready to use immediately and fits perfectly in marketing plans, business proposals, and executive presentations.

Usage Points

  • Main Usage

    Analyzes your company's and competitors' market positioning across two primary axes (VALUE 1 and 2), with additional value factors (VALUE 3 and 4) enabling multi-layered competitive strategy development. Visually represents the positioning phase of STP (Segmentation, Targeting, Positioning) strategy to support decision-making.

  • How to Use

    Input competitor analysis results during the marketing planning phase and plot your target positioning on the map. Use it in investor presentations, executive briefings, and marketing team meetings to explain your company's differentiation strategy in the market. Choose between color variants to match your brand tone.

  • Recommended For

    Marketing managers, strategy planning teams, and business development teams presenting competitive analysis to executives. Essential for new market entry decisions, product positioning reviews, and marketing budget allocation. Also highly effective in investor pitch decks to clearly communicate your company's market position.

  • Slide Structure

    Each slide combines a left text area (title, description, legend) with a right 2D positioning map. The map features a central cross-axis with four quadrants where competitors are marked using icons (building, people, document), and arrows indicate your company's directional movement. Five customizable text input areas (title, description, VALUE 1–4 labels) allow full flexibility.

View the Set Template Containing This Slide

- Modern Interior Business Plan PowerPoint Template – Elegant Design and Practical Layout

Related Products

Add to Collection

  • No collections created.

TOP