Market Competitiveness Comparison Positioning Map – Marketing Strategy and Analysis
RM0400012_9
- Last Update 02/18/2025
- File Size 1MB
- # of Slides 2
- File Format PPTX
- Slide Ratio 16:9
- Color
Keywords
- #Content-Based Slides
- #Design-Based Slides
- #Marketing Plan and Strategy
- #Diagram
- #Graph
- #Other
- #Positioning
- #Marketing Strategy
- #Flow
- #Linear Flow
- #16:9
- #positioning map PowerPoint
- #competitive analysis slide template
- #2-axis quadrant diagram
- #market competition analysis
- #how to create positioning map in PowerPoint
About the Product
A positioning map PowerPoint slide that visualizes market competitiveness and pricing on a 2-axis framework. Competitors are plotted across four quadrants defined by high/low performance and high/low pricing, enabling instant market positioning assessment. Blue and gray circular nodes represent each competitor, while dotted grid lines and axis labels provide clear data structure. Ready-to-use presentation material for marketing strategy development, competitive analysis, and product positioning presentations.
Usage Points
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Main Usage
Visualizes competitor positions relative to your product using two key dimensions (performance and price), clarifying competitive strategy and differentiation points. Essential for product positioning, market analysis, and competitive advantage strategy development.
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How to Use
Enter analysis background and objectives in the left text area, then input competitor names and data points on the right positioning map. Blue circles represent your product, gray circles represent competitors, and circle size can indicate market share. Customize axis labels and quadrant dividers as needed.
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Recommended For
Marketing managers, strategy planning teams, product development teams, and executives preparing competitive analysis reports. Particularly useful for new product launch strategies, market entry planning, competitor analysis presentations, and investor pitch decks.
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Slide Structure
Two-slide set: Slide 1 features blue accent (Value 01), Slide 2 features purple accent (Value 02). Each slide contains left-side title and description area plus right-side 2-axis positioning map with 4 quadrants, 5 data nodes, and dotted grid structure in 16:9 widescreen format.
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