Three things presentation planners must know
Mr. Pello has come back to work from a long vacation. Given not enough time to adjust himself back to working mode, his boss calls him.
“Pello! how was your vacation? I would like you to work on the report that I told you last week regarding O O O! It would be great if you can present it in front of our team members during our meeting next week.”
‘presentation, report, next week…unbelievable…’ what should Mr. Pello do first?
[It’s a Presentation Era!]
Many salary men will feel sympathy about the situation Mr. Pello is in. Many companies face various situations for giving presentations with hundreds of reasons. Further more, the range and purpose of presentations are endlessly expanding- class work, report, training and educating, launching of new products, PR, IR, recruiting and more. Presentation is no longer limited to a professional field, it’s now relevant to everyone in the world. We could be another Mr. Pello not knowing when and where.
Knowing the topic of the presentation and the target audience, Let’s find out what Mr. Pello must do to start with.
01 Decide on the Key Message that will best deliver the topic
The basis of successful presentation is simple ‘key messages’ that clearly deliver the topic and contents and lasts long in audiences’ mind and memory. But,the very first thing many people do is searching for related data without considering the key messages. Once you start gathering data and information from here and there without a standard called ‘key messages’, you get to come across a common thought – every single data seems to be important and necessary. Here, you need to think straight- if not you will end up just listing up information making your presentation that no one will remember.
Key messages that will be imprinted on audiences’ memory will not come up easily. You need to take time and give enough considerations focusing on the topic and target audiences and elaborate thoughts more and more- this will help you come up with a simple but strong messages that will move your audiences’ mind. The key messages set through these steps will play a great role as a compass for successful presentation.
02 Find out the genuine one from a flood of data
If you had decided on your key message, you need search for data that are appropriate for your key message. We are living in the era of smart devices and open sources, so it will be easy to find out the necessary data and
distinguish unnecessary data. Data gathered together based on the clear standard will only increase reliability of your presentations, and will be used as a good weapon that will suggest you the natural flow of your presentation.
03 Consider how you will deploy your presentation
In Mr. Pello’s case, he was given the topic as ‘a presentation about report on O O O.” He decided on the key message, researched/gathered relevant data and selected contents out of the vague data.
Then, he has to start thinking about ‘how to work out on the topic and construct slides. This is the start of process on setting story lines. There are two ways to deploy your presentation depending on your topic- emotional approach through a story or rational approach through data.
We never know when and where we will have to prepare and give presentations. What kind of presentation that you get to face, do not be flustered and just remember the 3 things mentioned above.
Then, you should be able to give a great and winning presentation getting a big applause from your audience.
Three things presentation planners must know
01 Decide on the Key Message that will best deliver the topic
02 ind out the genuine one from a flood of data
03 Consider how you will deploy your presentation
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